Official Identities of Texas Tech University System
Our official identity system consists of two primary types of identities: our Official Seal and Signature and our Spirit and Athletic Marks. Each has a distinct role to play within our system. By following these guidelines, you will help to ensure their proper use.
Discontinue Use of the Original Official Seal, Coat of Arms and Logotype
The original Texas Tech University Official Seal, Coat of Arms and logotype. Materials bearing them should be replaced with the new Official Seal or Official Signature as soon as inventories expire.
Contact Dailey Fuller in the System Communications and Marketing office at (806) 742-0057 for additional assistance.
Spirit and Athletic Marks
The Double T is our most beloved and visible symbol. It is the ultimate representation of the spirit of Texas Tech and is an ongoing reminder of what it means to be a Red Raider. Along with the Masked Rider and other Spirit and Athletic Marks, the Double T is part of an important family of symbols that define who we are.