Texas Tech University System Web Guidelines
As part of our Texas Tech identity strategy, we've developed a set of three tiered templates for Web use. Each integrates official Texas Tech identity attributes and elements into a framework appropriate for different content types. The Gateway template provides a major entry point to the university with an emphasis on our key messages, key concepts and fresh supporting content. The Tier Two template is suitable for short content such as bios, "about" pages, and short navigation lists. The Tier Three template provides a large and flexible content area for all general university content, large navigation indexes, forms, and all other content that requires more screen space than the Tier Two template provides.
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A Standards-Compliant, Accessible Structure.
Back to TopThe TTU Information Technology Division has developed a set of tiered templates for Web use. Each integrates official Texas Tech identity attributes and elements into a framework appropriate for different content types. They are are coded with XHTML using external Cascading Style Sheets (CSS) that incorporate the TTU color palette and fonts. This simplifies the process of creating new sites and pages or converting your current site to our new look. Each of our templates create fully standards-compliant Web pages that keep the content accessible to every visitor.
A Uniform Style
Back to TopTypography
Our official Texas Tech typefaces are Charter and Helvetica Neue, but styles have been written to automatically format attractive, readable headers and paragraphs with the following substitutions:
High-level headers and some major introductory paragraphs
Times New Roman for Charter
General content and lower-level headers
Arial for Helvetica Neue
When creating images that contain typography in programs like Photoshop and Paint Shop Pro, use the official Texas Tech typefaces and typography guidelines.
Color
Primary Web Palette
Texas Tech Red and Texas Tech Black are our official colors and the primary palette we use to represent Texas Tech University, complimentary shades of gray and red are used to complete our new Web templates.
Headers, navigation, borders, links
Texas Tech Red (#cc0000)
Body copy
Texas Tech Black (#000000)
Borders and various containing devices
TTU Gray (#333333) and TTU Light Gray (#cccccc)
Accent colors and page backgrounds
TTU Dark Red (#990000)
Secondary Web Palette
Our secondary palette is a complementary set of colors to enhance your pages, but should never replace or dominate our primary colors.
For additional color guidance for print and other applications go to the Color Guidelines page.
Photography
Back to TopTexas Tech offers a wide range of transparencies and digital images. Stock photos of commencement, academic activities, athletics and other events are regularly taken by our staff photographers. To review and obtain images to enhance your site, contact Artie Limmer in the TTU Office of Communications and Marketing's Creative Services Division at (806) 742-2177.
Web use of photographs and graphic images must comply with U.S. copyright and trademark laws with permission of the creator/owner. Releases must be obtained from all models granting permission for the specific terms of use. Download the current Photo/Testimonial Release Form.
If you process images in Photoshop, remember to use the “save for Web” function and keep image size to 50k or less and resolution at 72 dpi.
Downloads
Video
Our Web standard for video is Flash. If you need assistance with video files, contact Ryan Pharis in the Office of Communications and Marketing at (806) 742-2136.
PDF, Powerpoint and others
Remember to break up large downloadable files for user convenience.