Welcome to the Texas Tech University System identity guidelines Website.
Our identity system was approved by the Texas Tech University System Board of Regents in August 2005. This website provides invaluable resources and essential guidelines to ensure that all of our marketing and communication materials reflect the great things happening at our institutions. All of our institutions stand to gain from this new and consistent approach to presenting our image, message and voice. Board policy specifies that all marketing materials and paper systems be revised according to the new system by September 1, 2006.
Texas Tech Brand
Learn all about the Texas Tech brand and positioning platform.
Find out how Texas Tech is perceived, how we are bringing our brand image into alignment with our true identity and how we should be positioning ourselves in the minds of our audiences.
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Identity System Overview
Before you begin, take a quick look at our identity strategy and design system.
This brief overview will give you a bird's-eye view of the core visual elements and the integrated design systems used by each of the Texas Tech University System institutions.
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Identity Guidelines
Use these tools for creating a recognizable Texas Tech Image.
Here's where you'll find links to comprehensive design and writing guidelines, master graphics files and digital templates for Texas Tech University System, Texas Tech University, Texas Tech University Health Sciences Center and Angelo State University.
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