Texas Tech University System Homepage

Communications & Marketing 
Texas Tech University System 

117 Administration Building 
Box 42013 
Lubbock, TX 79409-2013

Office: 806.742.0057

Fax: 806.742.8050

8 a.m. - 5 p.m. Central, Monday - Friday

Visual Elements

The following elements comprise the most essential components of our visual identity. They define our appearance and are natural extensions of our unique character and personality.

Maintaining a consistent identity is critical to advancing our position among our competitors. It's the most fundamental principle we engage to build repetitive impressions and establish presence in the minds of our target audiences. These graphic standards and design guidelines are official policy of Texas Tech University System and should be followed with due diligence.

Color Typography Page Grid Imagery

Color

Typography

Page Grid

Imagery

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