Hilary Watkins

Hilary Watkins serves as associate director in the Office of System Relations at the Texas Tech University System, where she manages major events, donor and community relations, and key outreach initiatives.

With a professional background spanning event management, fundraising, marketing and real estate, she brings both organizational expertise and a warm, collaborative approach to her work.

Watkins earned her Master of Business Administration degree from the Rawls College of Business at Texas Tech University (TTU) in 2025.

She is deeply involved in the arts and community service in Lubbock and serves on various boards and committees. In 2026, she was appointed to the Keep Texas Beautiful Board of Directors, the first representative from Lubbock to serve on the state organization's board.

Watkins and her husband, Jonny Verbeten, who earned a doctoral degree from TTU, have five children.