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TTU System Identity Guidelines

The Identity Guidelines were established to bring consistency and greater visibility to the marketing and communication efforts of the Texas Tech University System.

Clearly defining who we are and what sets us apart from other institutions of higher education around the state and nation will help us deliver the message that great things are happening at our universities. It is important that all sectors of the TTU System and its component institutions understand and use these guidelines.

The Official Seal and Official Signature are the highest-ranking identities within our system and their use is reserved for the offices of the TTU System. Applications must be carefully considered and managed, in that they represent the official business of the TTU System. Learn more about the guidelines for the TTU System by reviewing this site. 

Guidelines of Component Institutions 

Although similar, each component institution of the TTU System has its own identity guidelines. When designing or writing for our universities, review the identity guidelines for your component institution by visiting the following links.